How do we incentivise people to be healthier? A new study with more than 400,000 people in the UK, USA and South Africa on rewards schemes suggests that the fear of losing something is a better incentive than the prospect of gaining a benefit.

How do we incentivise people to be healthier? A new study with more than 400,000 people in the UK, USA and South Africa on rewards schemes suggests that the fear of losing something is a better incentive than the prospect of gaining a benefit.: https://ift.tt/2RlN7Qu Read more... https://ift.tt/2DR1BnA