Health campaigns on social media aimed at increasing HPV vaccination may see greater success if they used more storytelling in posts, suggests a new study. Anti-vaccine posts, the majority of which featured a narrative structure, experienced much higher engagement, including more “likes”.

Health campaigns on social media aimed at increasing HPV vaccination may see greater success if they used more storytelling in posts, suggests a new study. Anti-vaccine posts, the majority of which featured a narrative structure, experienced much higher engagement, including more “likes”.: https://ift.tt/2O2tzBq Read more... https://ift.tt/2KL52i8